In these challenging times you have to ensure that your DIGITAL MARKETING AGENCY GLASGOW spend is allocated in the right areas. Digital marketing if done right can produce excellent results and be very cost effective.
We can work with you to develop a unique online marketing strategy for your business that is built around your company requirements and goals.
Our aim is to get your online presence in front of more eyes, with the aim of translating these into potential customers and a greater awareness of the products and/or services your company offers.
Being a trusted digital marketing agency in Glasgow, we will spend time researching, analysing and evaluating your existing search engine listing (where applicable). We will use the findings to create a plan of action that will help achieve your digital marketing goals.
PPC - PAY PER CLICK ADVERTISING
Paid search marketing means you advertise within the sponsored listings of a search engine or a partner site by paying either each time your ad is clicked (pay-per-click - PPC) or less commonly, when your ad is displayed (cost-per-impression - CPM).
Google Display NetworkWith display advertising you can:
- Create all types of ads – text, image, interactive and video ads.
- Place those ads on websites that are relevant to what you’re selling.
- Show those ads to the people who are likely to be most interested.
- Manage and track your budget, campaigns and results as you go.
Content marketing’s purpose is to attract and retain customers by consistently creating and organizing content that is relevant and of value to your customers both existing and potential. We can provide a monthly service whereby we can create new content for your website. A typical example would be a monthly blog posting.
Google Adwords is the system Google has developed to assist you in marketing your products or services in the Google Search Engine, and its affiliate sites, via the use of a placed text ad that appears when people search for phrases related to your offering, this appears as a “sponsored link”.
Social Media Marketing
Social media marketing, primarily used in a digital marketing agency Glasgow, is the process of gaining website traffic or attention through social media sites. Social media marketing programs usually center on efforts to create content that attracts attention and encourages readers to share it across their social networks.
Search Engine Marketing
“The use of online advertising on search engine results pages to help visitors find your website. SEM often uses pay-per-click (PPC), a bidding model that charges advertisers only when someone clicks on their ad (also referred to as cost-per-click, or CPC).”
Source: online marketing vocabulary, Learn with Google
Elements website design can manage all aspects of your SEM campaign.
Step 1 is to develop a digital marketing plan based on your company goals and objectives. This stage is a lot of fun.
We then get our graphic design and web development teams to create the content for the campaign.
3:We Get It Out
We then use our experience to ensure your digital marketing campaign reaches as many potential customers as possible.